100K MASTERMIND
FOR ARTISTS WHO WANT TO
BUILD 100k+ ART BUSINESSES
The application for the next round of 100K Mastermind is now open.
Applications for the 2026 round of the 100K Mastermind open in June 2025 and will close when there are no more spots. This is a 6-month immersive experience for artists who are already making sales and ready to scale to $100K+. It includes weekly live coaching, a rich course portal, an optional in-person retreat in Costa Rica, and a private community of like-minded artists. With only 25 spots available, early application is recommended. Artists who are accepted will begin the program on February 5, 2026 and finish in July 2026.
What You Can Expect
You’ll stop chasing hustle and start building calm, profitable systems
Your art business will feel simple, aligned, and less urgent
Your shows will become predictable and strategic and marketing focused
Mindset shifts will happen alongside tangible business growth
Instead of waiting on opportunities to happen—you’re creating them
You’ll stop chasing validation—and instead you’ll build trust in yourself
100K is just the beginning
The 100K Mastermind is for artists who are ready to level up their art business but feel stuck figuring out what to do next—and how to do it.
Your work is out there.
People are buying.
And now, it's starting to feel like you're having a hard time keeping up.
You might even be telling yourself, “This is a good problem to have,” while quietly feeling overwhelmed or even a little guilty about being too busy—especially when you know other artists who are struggling to sell.
But here's the thing: you want more control over your art business.
You're tired of depending on getting into the “right” shows, crossing your fingers for good weather on event weekends, and wondering where your next wave of sales will come from.
You want to know how to turn the money faucet on and off so you can breathe easier and focus on making the art you love.
That's exactly what the 100K Artist Mastermind is here to help with.
“The Mastermind is like taking a deep dive into you, your art and as a result how it shows up. It can be uncomfortable and isn't for a "check the boxes" person. You will gain insights that will impact your art but more importantly, your daily life (at least it does for me).”
Tracy McCarty
www.tracymccartyart.com
IN THE MASTERMIND…
You’ll learn how to create demand for your art…and increase your sales, your prices, and pack the house on opening night.
You’ll get clear on your messaging and who your best collectors are and how to call them in.
You’ll learn how to write compelling emails that your collectors can’t wait to open.
You’ll create a SIMPLE, EFFECTIVE, and DOABLE marketing strategy that you can actually keep track of.
You’ll learn that 100k and beyond is 💯 possible for you.
Investing in the Mastermind is your chance to do things in your art business your way…and then realize that your way is actually the best way to make more money and build a sustainable business that you feel fulfilled in.
What’s Included in the 6 Month Mastermind:
A 3-Day Live Retreat
We will be getting together as a group to make big decisions, think creatively and critically about your business, set goals, coach on what comes up, and send you home with a completed plan for your art business….including the framework for your solo exhibition. You’ll also have the opportunity to work with the professional photographer we will have onsite throughout the retreat to create headshots and other high-quality images that you can use in your marketing and on your website.
Weekly Group Coaching
Every week we mastermind together with calls that combine teaching, strategy, coaching, and compassion. You learn from all the artists in our group. You’ll see things that you didn’t even know were there, and learn things you didn’t even know you needed. This is how you get fast results and stay on track with your goals and upcoming exhibition.
Weekly Magic Hour Calls
You’ll use this time each week to actually do the work. These calls start with a short challenge or directive and then you’ll get to work quietly, but at the same time as your fellow masterminders…and then come back together at the end to share takeaways and request feedback.
Access to the Member Portal
Everything you need to stay on top of things will reside in the portal…including call replays, recommended resources, bonus workshops, and info on the retreat.
Community
Cheer each other on, get answers to questions, celebrate your wins from the week, ask for coaching. The Community is your way to stay connected to your peers throughout the mastermind and keep yourself supported as you move forward in your business.
Bonus Workshops
We have several upcoming workshops that will be hosted within the Creating Magic Portal…including the Commission Companion that teaches you how to take on high-paying commissions without sacrificing your sanity and the Mural Method where I walk you through my tried and true process for tackling the largest public projects, and a workshop on my step by step process for making and selling high quality digital reproductions (prints).
The Details
COST: $5000
START DATE: Feb. 5th, 2026
END DATE: July, 2026
RETREAT - MARCH 3-5, 2026
IN NOSARA, COSTA RICA
The cost of the retreat is included, however, you will be responsible for travel and lodging.
WHO IS MASTERMIND FOR
At least $10K in art sales
Experience doing shows
A strong body of work and consistent voice
A desire (or future goal) to hit $100K+
Fire-in-the-belly energy, coachable, resourceful, and committed
What you’ll focus on in our 6 months together…
SIMPLE OFFER
Design an offer around your actual art and your true voice — not what you think people want. This is about clarity, pricing, and demand alignment.
PURPOSEFUL SELLING
Selling doesn’t have to be weird. This teaches you how to guide collectors through decisions without pressure, pushiness, or panic.
MINDSET & BELIEF
This is where it all begins. Learn how to manage
your mind, shift limiting beliefs, and create
results from the inside out.
EXPERT ENERGY
Learn how to lead like the expert you already are. This framework helps you own your knowledge, experience, and value.
CREATING DEMAND
This is where marketing meets belief. You’ll learn
how to increase desire for your work by showing up, sharing boldly, and delivering consistently.
COPY
Learn how to write like you talk — in a way that
sells. You’ll create content that feels like a conversation and drives real results.
BOLD MARKETING
Get loud and proud about your work. This approach centers around over-showing, over-sharing, and over-delivering without burning out.
IDENTITY & POSITIONING
Position yourself in the market as only you can. We help you uncover your artist identity and communicate what makes your work truly stand out.
100K SELF CONCEPT
We help you develop the mindset and identity of
a 6-figure artist — someone who trusts themselves, takes responsibility, and thinks big.
“It's a container for someone who really is serious about their art business. Someone who is not afraid to try hard and challenging things. It's a space for people who want to take charge of their careers. Who can leave behind the idea that you can't really make a living as an artist. It is not a place for people with limiting beliefs.
Jeanine Pennell
JOIN THE WAITLIST FOR THE NEXT ROUND OF THE 100K MASTERMIND
FAQ
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This is for artists who are actively selling their work and want to scale to $100K+ in annual revenue. You don’t need to be full-time or have everything figured out—but you do need to be willing to show up, experiment, and grow.
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Plan for one live call per week plus time to implement what you’re working on. You’ll get the most out of this mastermind by treating it like a business accelerator—not a course to binge, but a container for consistent, focused growth.
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All calls are recorded and posted in the portal, along with detailed notes and takeaways. Live attendance is encouraged, but not required.
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If you’re looking to build momentum, increase sustainability, and step more fully into your identity as an artist-entrepreneur—yes. The strategies we use work well beyond 100K. If you’re coasting or plateauing, this space will help you stretch.
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Weekly group coaching calls, optional co-working calls, community support, written feedback on your marketing and offers, plus pop-up trainings as needed. I’m in there with you every step of the way.
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Yes! The 2026 round of the mastermind includes a 3 day retreat in Costa Rica. You’ll be responsible for your lodging and airfare and any optional activities or offsite meals.
Dates of the retreat are March 3-5. We will have a limited amount of onsite lodging available to book beginning Mar 1-7. There are also hotels in the immediate area that are walking distance to the retreat. -
The retreat is a mix of strategy, soul, and celebration. You can expect:
Deep coaching sessions to clarify your next level
Focused time to refine your offer, marketing, and mindset
Adventures and fun in a stunning tropical setting
Time to rest, recharge, and reconnect with your vision
Real talk and real connection with artists on the same path
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Not at all. The retreat is optional, but it’s a powerful part of the experience. If you’re unable to attend, you’ll still receive all of the coaching, tools, and community support during the 6-month mastermind.
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Of course. There are many great options to choose from. We’ll have a private retreat space with a limited amount of available rooms, but if you prefer to book your own lodging nearby, that’s totally fine.
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You don’t need to feel ready—you just need to be willing. This mastermind is designed to help you become the artist who is ready. We’ll build belief as you take action, and you’ll get support every step of the way.
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This isn’t a course—it’s a coaching container. You’ll get personalized feedback, live support, and deep coaching to help you implement and follow through. If you’re willing to show up, this work works.
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Yes. We’ll help you simplify your offer, create clarity in your messaging, and build a path that honors your range without overwhelming your audience or business.
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Results vary based on your starting point, offer, and effort. There are no guarantees—but this mastermind is designed to help you lay the foundation, build demand, and learn how to consistently grow your art business with confidence and skill.
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You don’t have to be loud to belong here. The space is designed to be welcoming, supportive, and safe for all personalities. You can engage at your own pace, and you’ll never be pressured to share more than you want.
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Weekly live coaching calls (with replays and notes)
Access to a private community
Ongoing written feedback and support
Bonus workshops and pop-ups as needed
Retreat in Costa Rica (Feb 2026)
Templates, tools, and replay library
A clear path to build your $100K art business
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Yes. Many artists choose to repeat the mastermind to deepen their work. You’ll have the option to rejoin before it opens publicly.
