100K MASTERMIND
THE 2026 ARTIST MASTERMIND IS HERE
The 2026 100K Mastermind is Now Open
Applications for the 2026 round of the 100K Mastermind open in June 2025 and will close when there are no more spots. This is a 9-month immersive experience for artists who are ready to scale their art businesses. It includes weekly live coaching, a rich course portal, an optional in-person retreat in Costa Rica, and a private community of like-minded artists. With only 25 spots available, early application is recommended. Artists who are accepted will begin the program on February 5, 2026 and finish in July 2026.
And because were are still a ways out from the start of the Mastermind, were are going to have a monthly meetup Aug - Jan to talk about the mastemind, get to know one another, and hit the ground running. You’ll also get access to the 2026 group chat and some things to get you thinking about your upcoming year in your art business.
During the Mastermind You Will…
Master the most important skill to grow your business.
(the one that makes all other skills irrelevant)Feel more confident talking about your work.
(no matter what situation you are in or how confident you already are)Strengthen your connection to your art and your purpose. (yes, you have a core purpose behind your work…all artists do)
Get comfortable talking to strangers about your work so you can grow your audience. (even if you are an introvert who would rather be in the studio)
Transform the way you approach selling so that it feels helpful - not cringe. (this is easier than you think and will completely change the way you feel when selling)
Create more consistency in your art sales. (no more feast or famine)
Stop feeling like it’s not working and start feeling like a successful professional artist. (this is where you take control instead of feeling like you are waiting for things to happen)
Let go of what go you here and decide intentionally where you go from here. (whatever has been holding you back, this is the time to set it aside and move forward creating the art and the business you’ve been dreaming of)
What You
Can Expect
You’ll sell more art more consistently
Your art business will feel so much more simple, aligned, and less urgent
Your shows will become predictable, strategic, and focused
Mindset shifts will happen alongside real business growth
Instead of waiting for things to happen—you’re creating them
You’ll stop seeking validation—and instead you’ll build trust in yourself
The 100K Mastermind is for artists who are ready to level up their art business but feel stuck figuring out what to do next—and how to do it.
Your work is out there.
People are buying.
But you still think that the sales are just luck and you’re not sure that you can trust that you’ll be able to keep selling.
You want more sales…but more importantly…you want to figure out how to be consistent with them. So you can feel like you have more control in your business.
You're tired of depending on getting into the “right” shows, crossing your fingers for good weather on event weekends, and wondering where your next wave of sales will come from.
You want to know how to turn the money faucet on and off so you can breathe easier and focus on making the art you love and create the kind of money that gives you the ability to do what you want.
That's exactly what we do in the Mastermind. More sales, more consistently.
“The Mastermind is like taking a deep dive into you, your art and as a result how it shows up. It can be uncomfortable and isn't for a "check the boxes" person. You will gain insights that will impact your art but more importantly, your daily life (at least it does for me).”
Tracy McCarty
www.tracymccartyart.com
IN THE MASTERMIND…
You’ll create a simple offer that gives you everything you need to feel confident when marketing and selling.
You’ll become an expert in your creative process.
You’ll learn how to create demand for your art…and increase your sales, your prices, and pack the house on opening night.
You’ll get clear on your messaging and who your best collectors are and how to call them in.
You’ll learn how to write compelling emails that your collectors can’t wait to open.
You’ll create a SIMPLE, EFFECTIVE, and DOABLE marketing strategy that you can actually keep track of.
Investing in the Mastermind is your chance to do things in your art business your way…and then realize that your way is actually the best way to make more money and build a sustainable business that you feel fulfilled in.
The 100K Mastermind
is for you if…
You want to sell more art more consistently.
Not just more sales…repeatable, sustainable sales, like a real business.
Shows feel like a letdown.
All that prep, travel, and time…for what? A few sales?
You want to sell more work online but feel like you don’t know what you’re doing.
My website is fire, but now what. Posting doesn’t seem like it’s doing anything at all.
You wish more people want your work.
It’s good work - you know it is…you just want more eyes on it.
You second guess yourself constantly.
Self doubt, overthinking, fear of being judged - exhausting.
Pricing stresses you out.
Too high? Too low? No one’s buying…should I change it? AHHHHH.
Social media is draining you.
You want to make it work but it feels like shouting into the void.
Your sales are unpredictable.
One good show and then crickets. Feast or famine makes it hard to plan…and breathe.
You never know what to say to collectors…or you feel like you’re saying the same thing over and over.
Freeze, or blurt, or change the subject.
You never feel prepared for your upcoming shows.
Scrambling at the last minute to get just one more piece.
What’s Included:
A 3-Day Live Retreat
We will be getting together as a group to make big decisions, think creatively and critically about your business, set goals, coach on what comes up, and send you home with a completed plan for your art business….including the framework for your solo exhibition. You’ll also have the opportunity to work with the professional photographer we will have onsite throughout the retreat to create headshots and other high-quality images that you can use in your marketing and on your website.
Weekly Group Coaching
Every week we mastermind together with calls that combine teaching, strategy, coaching, and compassion. You learn from all the artists in our group. You’ll see things that you didn’t even know were there, and learn things you didn’t even know you needed. This is how you get fast results and stay on track with your goals and upcoming exhibition.
Weekly Magic Hour Calls
You’ll use this time each week to actually do the work. These calls start with a short challenge or directive and then you’ll get to work quietly, but at the same time as your fellow masterminders…and then come back together at the end to share takeaways and request feedback.
Access to the Member Portal
Everything you need to stay on top of things will reside in the portal…including call replays, recommended resources, bonus workshops, and info on the retreat.
Community
Cheer each other on, get answers to questions, celebrate your wins from the week, ask for coaching. The Community is your way to stay connected to your peers throughout the mastermind and keep yourself supported as you move forward in your business.
Bonus Workshops
We have several upcoming workshops that will be hosted within the Creating Magic Portal…including the Commission Companion that teaches you how to take on high-paying commissions without sacrificing your sanity and the Mural Method where I walk you through my tried and true process for tackling the largest public projects, and a workshop on my step by step process for making and selling high quality digital reproductions (prints).
Pre Mastermind Meetups
March feels far away, so we will meet monthly as we wait for the Mastermind to start…you’ll be able to meet your fellow artists and hit the ground running when we kick off in Costa Rica.
PLUS!
Get 2 free 1 hour coaching and strategy sessions with Teresa to use anytime before or during the Mastermind if you join before Aug. 1st.
The Details
COST: $5000
START DATE: Feb. 5th, 2026
RETREAT - MARCH 3-5, 2026
IN NOSARA, COSTA RICA
The cost of the retreat is included, however, you will be responsible for travel and lodging.
WHO IS MASTERMIND FOR
At least $10K in art sales
Experience doing shows
A strong body of work and consistent voice
A desire (or future goal) to hit $100K+
Fire-in-the-belly energy, coachable, resourceful, and committed
What you’ll focus on…
5 Foundations + 12 Skills that will Transform Your Art Business
SIMPLE OFFER
Design an offer around your actual art and your true voice — not what you think people want. This is about clarity, pricing, and demand alignment.
PURPOSEFUL SELLING
Selling doesn’t have to be weird. This teaches you how to guide collectors through decisions without pressure, pushiness, or panic.
MINDSET & BELIEF
This is where it all begins. Learn how to manage
your mind, shift limiting beliefs, and create
results from the inside out.
EXPERT ENERGY
Learn how to lead like the expert you already are. This framework helps you own your knowledge, experience, and value.
CREATING DEMAND
This is where marketing meets belief. You’ll learn
how to increase desire for your work by showing up, sharing boldly, and delivering consistently.
COPY
Learn how to write like you talk — in a way that
sells. You’ll create content that feels like a conversation and drives real results.
BOLD MARKETING
Get loud and proud about your work. This approach centers around over-showing, over-sharing, and over-delivering without burning out.
IDENTITY & POSITIONING
Position yourself in the market as only you can. We help you uncover your artist identity and communicate what makes your work truly stand out.
100K SELF CONCEPT
We help you develop the mindset and identity of
a 6-figure artist — someone who trusts themselves, takes responsibility, and thinks big.
“It's a container for someone who really is serious about their art business. Someone who is not afraid to try hard and challenging things. It's a space for people who want to take charge of their careers. Who can leave behind the idea that you can't really make a living as an artist. It is not a place for people with limiting beliefs.
Jeanine Pennell
YOUR 2026 MASTERMIND PRICE
PAYMENT PLANS ARE AVAILABLE
$5,000
ONCE YOUR APPLICATION HAS BEEN REVIEWED AND ACCEPTED,
YOU’LL RECEIVE A WELCOME EMAIL WITH A LINK TO PAY.
FAQ
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This is for artists who are actively selling their work and want to scale to $100K+ in annual revenue. You don’t need to be full-time or have everything figured out—but you do need to be willing to show up, experiment, and grow.
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Plan for one live call per week plus time to implement what you’re working on. You’ll get the most out of this mastermind by treating it like a business accelerator—not a course to binge, but a container for consistent, focused growth.
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All calls are recorded and posted in the portal, along with detailed notes and takeaways. Live attendance is encouraged, but not required.
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If you’re looking to build momentum, increase sustainability, and step more fully into your identity as an artist-entrepreneur—yes. The strategies we use work well beyond 100K. If you’re coasting or plateauing, this space will help you stretch.
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Weekly group coaching calls, optional co-working calls, community support, written feedback on your marketing and offers, plus pop-up trainings as needed. I’m in there with you every step of the way.
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Yes! The 2026 round of the mastermind includes a 3 day retreat in Costa Rica. You’ll be responsible for your lodging and airfare and any optional activities or offsite meals.
Dates of the retreat are March 3-5. We will have a limited amount of onsite lodging available to book beginning Mar 1-7. There are also hotels in the immediate area that are walking distance to the retreat. -
The retreat is a mix of strategy, soul, and celebration. You can expect:
Deep coaching sessions to clarify your next level
Focused time to refine your offer, marketing, and mindset
Adventures and fun in a stunning tropical setting
Time to rest, recharge, and reconnect with your vision
Real talk and real connection with artists on the same path
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Not at all. The retreat is optional, but it’s a powerful part of the experience. If you’re unable to attend, you’ll still receive all of the coaching, tools, and community support during the 6-month mastermind.
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Of course. There are many great options to choose from. We’ll have a private retreat space with a limited amount of available rooms, but if you prefer to book your own lodging nearby, that’s totally fine.
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You don’t need to feel ready—you just need to be willing. This mastermind is designed to help you become the artist who is ready. We’ll build belief as you take action, and you’ll get support every step of the way.
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This isn’t a course—it’s a coaching container. You’ll get personalized feedback, live support, and deep coaching to help you implement and follow through. If you’re willing to show up, this work works.
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Yes. We’ll help you simplify your offer, create clarity in your messaging, and build a path that honors your range without overwhelming your audience or business.
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Results vary based on your starting point, offer, and effort. There are no guarantees—but this mastermind is designed to help you lay the foundation, build demand, and learn how to consistently grow your art business with confidence and skill.
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You don’t have to be loud to belong here. The space is designed to be welcoming, supportive, and safe for all personalities. You can engage at your own pace, and you’ll never be pressured to share more than you want.
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Weekly live coaching calls (with replays and notes)
Access to a private community
Ongoing written feedback and support
Bonus workshops and pop-ups as needed
Retreat in Costa Rica (Feb 2026)
Templates, tools, and replay library
A clear path to build your $100K art business
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Yes. Many artists choose to repeat the mastermind to deepen their work. You’ll have the option to rejoin before it opens publicly.
