MASTERMIND
Be Bold.
Build Demand.
Thrive.
From sold out solos to a six figure art business, here's how to finally feel in control and build the business and life you’ve been dreaming of.
Now v. 12 Months From Now
Right Now, Your Art Business Probably Looks Like This:
Hustling at a bunch of shows each year just trying to keep up.
Inconsistent feast or famine income stuck somewhere between 40-50K.
Always wondering if you are doing it right.
Feeling burnt out with less time for the art you actually want to be making.
You see other artists thriving and you wonder "What's wrong with me"?
The fear creeps in and you wonder:
Will I have to do shows forever?
Will I ever make enough to quit my day job?
Will I ever not feel like I'm hustling and grinding just to feel like I have enough?
Imagine 12 Months From Now
⭐You're making art you actually love, not just what you think will sell.
⭐Your next solo show opens with collectors in line and red dots already on the wall.
⭐You're selling more with fewer shows.
⭐Sales are happening between shows through your email list and collector demand.
⭐You learn how to grow your art business to 100K+...and you know exactly how to repeat it.
⭐You feel proud of what you're doing and in control of your business.
It's not fantasy...it's what happens when you have the right frameworks, coaching, and community.
Hi, I’m Teresa….
How Can I Help You Take Charge of Your Art Business?
What I teach isn't theory. I’ve sold over a $1M of my own art, $1M+ of other artists work, and have sold out multiple shows.
I've helped artists:
Plan and Execute Solo Shows
Move from scattered sales to consistent 30K, 50K, 100K+ years.
Sell art confidently through email (without feeling pushy).
This Mastermind works becuase it's not about hustling harder, it's about selling smarter, taking charge of your business, and boldly stepping into your identity as an artist-entrepreneur.
What Makes Up the 100K Mastermind
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The 100K Handbook
Simple Offer, Delivery, Bold Marketing, Purposeful Selling, 100K Self Concept, Sold Out Solos
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Weekly Live Coaching Calls with Recordings
Get unstuck and pour gas on the fire during the weekly live coaching calls...or check out the replays anytime you need a boost.
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Retreat Experience in Costa Rica
Press the reset button and make bold decisions on where you'll take your business at the unforgettable three day live retreat in Nosara, Costa Rica.
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Worksheets, Templates, and Planning Tools
Stay on track and get clear about what your plans are using the tools and templates designed just artists creating 100K+ art businesses.
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Portal
Your private hub for the 100K Mastermind. Access call replays, notes, worksheets, and resources all in one place so you can stay organized, revisit coaching anytime, and implement what you need when you need it.
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Celebrations and Support
Share your wins, celebrate your successes, and get support in the community.
During the Mastermind You Will…
Master the most important skill to grow your business.
(the one that makes all other skills irrelevant)
Strengthen your connection to your art and your purpose.
(yes, you have a core purpose behind your work…all artists do)
Get comfortable talking to strangers about your work so you can grow your audience.
(even if you are an introvert who would rather be in the studio)
Transform the way you approach selling so that it feels helpful - not awkward or salesy.
(this is easier than you think and will completely change the way you feel when selling)
Create more consistency in your art sales.
(no more feast or famine)
Stop feeling like it’s not working and start feeling like a successful professional artist.
(this is where you take control instead of feeling like you are waiting for things to happen)
Let go of what got you here and decide intentionally where you go from here.
(whatever has been holding you back, this is the time to set it aside and move forward creating the art and the business you’ve been dreaming of)
Learn how to write better.
(and without getting stuck starting at a blank page or procrastinating all together)
Plan a Solo Show from the ground up.
(using a proven process that helps you create the show you’ve always dreamed of filled with red dots and happy collectors)
What You Can Expect
You’ll sell more art more consistently
Your art business will feel so much more simple, aligned, and less urgent
Your shows will become predictable, strategic, and focused
Mindset shifts will happen alongside real business growth
Instead of waiting for things to happen…you’re creating them
You’ll stop seeking validation and instead you’ll build trust in yourself
You take action on your solo show…the one that you’ve been imagining about for awhile now
The Mastermind is for you if…
You have a distinct style of your own, and you’re committed to making and showing your work.
You’ve known deep down for a long time that the artist’s path was meant for you, even if you didn’t always know how to make it work.
You want to share your art, meet people, and grow your reach.
You’re determined to put in the work, even when it feels hard or progress is slow.
You’re coachable and open to trying on new thoughts and perspectives before ruling them out.
You’ve already sold your original work directly to collectors, and you understand that your sales are your responsibility.
You’re resourceful, committed, and willing to raise your hand for help early and often.
You want to make money as an artist. It doesn’t have to be 100K—but since we focus on selling art in this Mastermind, you need to be comfortable with building a business around your art.
You celebrate other artists’ successes and want them to thrive, too. You contribute to the community, knowing your perspective can help others grow.
You’re willing to let this process take time, knowing that rushing only makes it take longer.
You aren’t looking for shortcuts or relying on social media to do the heavy lifting for you.
You don’t throw in the towel easily or blame others for your results.
You’re ready for whatever comes your way because you know you’re strong and have something important to share with the world.
“The Mastermind is like taking a deep dive into you, your art and as a result how it shows up. It can be uncomfortable and isn't for a "check the boxes" person. You will gain insights that will impact your art but more importantly, your daily life (at least it does for me).”
Tracy McCarty
www.tracymccartyart.com
The Details
COST: $5000
START DATE: Feb. 5th, 2026
RETREAT - MARCH 3-5, 2026
IN NOSARA, COSTA RICA
The cost of the Costa Rica retreat is included, however, you will be responsible for travel and lodging. There are still rooms available at the resort the retreat will be held at - but rooms are limited and available on a first come first served basis.
WHO IS MASTERMIND FOR
At least $10K in direct to collector art sales
Experience doing shows
A strong body of work and consistent voice
A desire (or future pie in the sky goal) to hit $100K+
Fire-in-the-belly energy, coachable, resourceful, and committed
What you’ll focus on…
9 Fundamentals that will Transform Your Art Business
SIMPLE OFFER
Design an offer around your actual art and your true voice — not what you think people want. This is about clarity, pricing, and demand alignment.
PURPOSEFUL SELLING
Selling doesn’t have to be weird. This teaches you how to guide collectors through decisions without pressure, pushiness, or panic.
MINDSET & BELIEF
This is where it all begins. Learn how to manage
your mind, shift limiting beliefs, and create
results from the inside out.
EXPERT ENERGY
Learn how to lead like the expert you already are. This framework helps you own your knowledge, experience, and value.
CREATING DEMAND
This is where marketing meets belief. You’ll learn
how to increase desire for your work by showing up, sharing boldly, and delivering consistently.
COPY
Learn how to write like you talk — in a way that
sells. You’ll create content that feels like a conversation and drives real results.
BOLD MARKETING
Get loud and proud about your work. This approach centers around over-showing, over-sharing, and over-delivering without burning out.
IDENTITY & POSITIONING
Position yourself in the market as only you can. We help you uncover your artist identity and communicate what makes your work truly stand out.
100K SELF CONCEPT
We help you develop the mindset and identity of
a 6-figure artist — someone who trusts themselves, takes responsibility, and thinks big.
“It's a container for someone who really is serious about their art business. Someone who is not afraid to try hard and challenging things. It's a space for people who want to take charge of their careers. Who can leave behind the idea that you can't really make a living as an artist. It is not a place for people with limiting beliefs.
Jeanine Pennell
YOUR 2026 MASTERMIND PRICE
$5,000
PAYMENT PLANS AVAILABLE
ONCE YOUR APPLICATION HAS BEEN REVIEWED AND ACCEPTED,
YOU’LL RECEIVE A WELCOME EMAIL WITH A LINK TO PAY.
FAQ
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This is for artists who are actively selling their work and want to scale to $100K+ in annual revenue. You don’t need to be full-time or have everything figured out—but you do need to be willing to show up, experiment, and grow.
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Plan for one live call per week plus time to implement what you’re working on. You’ll get the most out of this mastermind by treating it like a business accelerator—not a course to binge, but a container for consistent, focused growth.
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All calls are recorded and posted in the portal, along with detailed notes and takeaways. Live attendance is encouraged, but not required.
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If you’re looking to build momentum, increase sustainability, and step more fully into your identity as an artist-entrepreneur—yes. The strategies we use work well beyond 100K. If you’re coasting or plateauing, this space will help you stretch.
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Weekly group coaching calls, optional co-working calls, community support, written feedback on your marketing and offers, plus pop-up trainings as needed. I’m in there with you every step of the way.
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Yes! The 2026 round of the mastermind includes a 3 day retreat in Costa Rica. You’ll be responsible for your lodging and airfare and any optional activities or offsite meals.
Dates of the retreat are March 3-5. We will have a limited amount of onsite lodging available to book beginning Mar 1-7. There are also hotels in the immediate area that are walking distance to the retreat. -
The retreat is a mix of strategy, soul, and celebration. You can expect:
Deep coaching sessions to clarify your next level
Focused time to refine your offer, marketing, and mindset
Adventures and fun in a stunning tropical setting
Time to rest, recharge, and reconnect with your vision
Real talk and real connection with artists on the same path
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Not at all. The retreat is optional, but it’s a powerful part of the experience. If you’re unable to attend, you’ll still receive all of the coaching, tools, and community support during the 6-month mastermind.
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Of course. There are many great options to choose from. We’ll have a private retreat space with a limited amount of available rooms, but if you prefer to book your own lodging nearby, that’s totally fine.
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You don’t need to feel ready—you just need to be willing. This mastermind is designed to help you become the artist who is ready. We’ll build belief as you take action, and you’ll get support every step of the way.
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This isn’t a course—it’s a coaching container. You’ll get personalized feedback, live support, and deep coaching to help you implement and follow through. If you’re willing to show up, this work works.
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Yes. We’ll help you simplify your offer, create clarity in your messaging, and build a path that honors your range without overwhelming your audience or business.
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Results vary based on your starting point, offer, and effort. There are no guarantees—but this mastermind is designed to help you lay the foundation, build demand, and learn how to consistently grow your art business with confidence and skill.
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You don’t have to be loud to belong here. The space is designed to be welcoming, supportive, and safe for all personalities. You can engage at your own pace, and you’ll never be pressured to share more than you want.
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Weekly live coaching calls (with replays and notes)
Access to a private community
Ongoing written feedback and support
Bonus workshops and pop-ups as needed
Retreat in Costa Rica (Feb 2026)
Templates, tools, and replay library
A clear path to build your $100K art business
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Yes. Many artists choose to repeat the mastermind to deepen their work. You’ll have the option to rejoin before it opens publicly.
